CHERYL WHALEY
MINKY WORDEn
MARA GUBUAN
Three friends came together with a shared conviction that sports stories can change the world. One, a lifelong feminist and fearless business leader, brings the vision, resources, and risk-taking spirit of an investor who knows how to turn bold ideas into reality. Another, a courageous activist with sharp media instincts, understands how to elevate stories into rooms where decisions are made. The third, a discerning curator and strategist, prepares the next generation to step forward with transformative narratives—shaping books, films, and campaigns that demand attention. Together, they have joined forces to build a company that elevates the voices and stories of brave women and girls in sport—and drives women’s rights forward worldwide.